Product videos for E-commerce: Choose the ideal option between 360º and demonstration

In e-commerce, images are no longer enough to convince a customer. Today’s consumers want to see the product in action, discover every detail, and feel confident that it delivers on its promises. In this context, product videos have become a key tool to increase conversions and reduce returns.

However, not all videos serve the same purpose. The two most commonly used formats in e-commerce are 360º videos and demonstration videos. Are they the same? No. Which one is better? It depends. In this article, we explain when to use each and how to combine them to get the most out of your online store.

TABLE OF CONTENTS:

1.Why product videos are essential in E-commerce

2.360º Video: Ideal for showing every angle of the product

3.Demonstration video: Show how the product works

4.Which one should you choose for your online store?

5.Tips to get the most out of your product videos

1. Why are product videos essential in E-commerce?

   
   

The numbers speak for themselves:

• 73% of consumers say they prefer to shop on online stores that offer product videos.

• A video can boost conversion rates by up to 80% compared to a product page with only photos.

• It reduces return rates, as customers have a better understanding of what they’re buying.

In addition, Google values video content, so a good product video not only enhances the user experience but also improves your SEO ranking.

Demonstration Video of a Facial Skincare Routine with Annaïs Paris Creams

2. 360º Video: Ideal for showcasing all angles of the product

A 360º video allows the customer to rotate and explore the product from any angle, as if they were holding it in their hands. It’s perfect for products where aesthetics and details are key factors in the purchasing decision.

When to use it?

1. Fashion and accessories: shoes, bags, watches, jewelry.

2. Electronics and gadgets: smartphones, cameras, headphones.

3. Home decor and furniture: chairs, lamps, designer objects.

   
   

Advantages of 360º Video:

• Builds trust by showing the product without tricks or misleading angles.

• Provides an interactive experience, increasing the time customers spend on your website.

• Ideal for integration into product pages and compatible with e-commerce platforms like Shopify or WooCommerce.

  
  

360º video of a home theater projector

3. Demonstration video: Shows how the product works

   
   

While the 360º video focuses on appearance, the demonstration video answers a key buyer question: How do I use this product and what benefits does it offer?

This format is especially useful for products that require explanation or have important functional features.

When to use it?

1. Appliances and technology: kitchen robots, vacuum cleaners, smart devices.

2. Cosmetics and personal care: makeup, creams, treatments.

3. Products that require assembly: furniture, sports equipment, tools.

   
   

Advantages of the demonstration video:

• Clears up doubts about product usage, increasing trust.

• Reduces returns and complaints because customers know exactly what to expect.

• Works very well on social media and advertising campaigns as it provides value and engages the audience.

Demonstration video of a sander

4. Which one to choose for your online store?

   
   

It’s not about choosing one and discarding the other, but about using both strategically:

• On the product page, a 360º video offers transparency and builds trust.

• On social media or ads, a demonstration video is more persuasive and engaging.

• In the sales funnel, the 360º video captures attention during the discovery phase, while the demonstration video helps close the sale.

  
  

In fact, combining both formats multiplies the visual impact and creates a complete experience for the user.

	360º Video	Demonstration video
Main Objective	Show the product from all angles.	Explain how it works and the benefits it provides.
Ideal For	Products where design and details are key (fashion, gadgets, decor).	Products that require explanation or have functional features (appliances, cosmetics, tools).
Recommended Format	Integration on the product page.	Advertising on social media, YouTube, blogs, and product pages.
Optimal Duration	10-20 seconds.	30-60 seconds.
Main Benefit	Reduces uncertainty about the product’s real appearance.	Reduces doubts about usage and expected results.
Impact on Conversion	Increases visual trust.	Increases purchase intent by showing benefits.

5. Tips to get the most out of your videos

• Optimize the length: 15-30 seconds for social media, 45-60 seconds for demonstration videos on product pages.

• Pay attention to lighting and background: visual quality is key to conveying professionalism.

• Add subtitles: 85% of users watch videos without sound on social media.

• Optimize for SEO: use titles and descriptions with keywords and add alt text.

360º Video of a padel racket

At Fotopro Studio, we create product videos that sell. From striking 360º videos to demonstration videos that explain everything your customer needs to know. Make your online store stand out, connect with your audience, and boost your sales.

Ready to take the next step? Contact us and request your personalized quote.

What is a 360º Video and how does it work?

A 360º video is a recording that allows the product to be viewed from all angles, offering an interactive experience.

What is a demonstration video used for in E-commerce?

A demonstration video shows the real use of the product, its benefits, and how it solves a need. It’s ideal for building trust and reducing doubts before purchase.

How long should an ideal product video be?

It depends on the format:

• 360º: between 10 and 20 seconds.

• Demonstration: between 30 and 60 seconds. The key is to be clear, direct, and keep the user’s attention.

Can I use these videos on social media?

Demonstration videos perform very well in Facebook Ads, Instagram, and TikTok campaigns. 360º videos are ideal for product pages, although they can also be adapted for social media.

Do product videos help my Online Store’s SEO?

Yes. Google values audiovisual content and it can improve your ranking, especially if you optimize titles, descriptions, and tags.

Do product videos really increase sales?

Yes. Various studies show that users have more confidence and a higher conversion rate when they can see the product on video before buying.