About image, yes—but with a critical eye.

Understanding image rights is essential for brands, photographers, and models. Ownership of a photo belongs to the photographer unless a contract states otherwise. Models have the right to their image but not the photo itself. Using photos on social media, in ads, or for promotional purposes requires explicit permission. Contracts should define usage rights, duration, and compensation to avoid legal issues and protect all parties involved.

The impact of technology on today's youth is profound, as children grow up in a world where visibility and image are central. From early exposure to social media, where likes and followers define self-worth, to the pressure of constant self-editing, the line between identity and digital persona is increasingly blurred. This shift raises questions about the authenticity of relationships, self-esteem, and the ability to connect without validation.

Discover how modern health products, from detox shakes to collagen supplements, are marketed with persuasive visuals and claims of wellness, despite lacking solid scientific evidence. From the days of sugar being sold as a source of energy to today’s "superfoods," the strategy remains unchanged: convincing consumers through imagery rather than actual benefits. A closer look at how we continue to buy into the promise of health without questioning the proof behind it.

A comparison of past and present advertising reveals how marketing has evolved but often repeats harmful patterns. From tobacco ads targeting children to modern influencer campaigns promoting questionable products, both past and current ads manipulate societal ideals, shaping beauty standards, behaviors, and beliefs. While some messages have changed, the underlying tactics of using controversy, exclusion, and idealization remain strikingly similar.

AI is rapidly transforming advertising, with brands like Stradivarius, Coca-Cola, Burger King, Zara Home, and Heineken exploring AI-generated visuals. While offering efficiency and creative freedom, this shift raises questions about authenticity and emotional connection. These campaigns show that while AI can perfect visuals, it can't replace genuine human creativity, highlighting the importance of meaningful, authentic storytelling in today's saturated digital world.

Explore 150 years of Madrid’s rich history through the art of analog photography. From early 19th-century daguerreotypes to vibrant color reports of the 1980s, this collection reveals the city’s political, social, and cultural transformations. Discover iconic landmarks, everyday life, and evolving urban landscapes captured by official photographers, journalists, and amateurs, offering a timeless visual journey into Madrid’s past and its ongoing story.

Discover the vibrant world of 1970s fashion photography, where bold styles, iconic models like Pat Cleveland and Farrah Fawcett, and legendary photographers such as Helmut Newton and Irving Penn shaped a visual revolution. From analog techniques and backstage stories to the lasting influence on today’s Instagram and TikTok trends, explore how the ’70s blend of spontaneity, craftsmanship, and daring aesthetics continues to inspire fashion and storytelling worldwide.

This article explores the intersection of sexism, advertising, and visual culture, examining how advertising has historically objectified women. We delve into controversial campaigns, the rise of self-objectification on social media, and the blurred line between empowerment and commodification in the digital age. The discussion highlights the importance of critical visual literacy to challenge the stereotypes and societal norms ingrained in modern advertising and media.

AI has revolutionized image editing with speed, scalability, and consistency, especially in e-commerce, marketing, and stock photography. However, its limitations in improvisation, narrative, and complex image fidelity make collaboration with professional photographers crucial. The hybrid model, combining AI's efficiency with human creativity, ensures high-quality results that align with brand identity and tell impactful visual stories.

Explore the shocking history of tobacco advertising—from deceptive medical endorsements and sexist, absurd campaigns to the iconic Marlboro Man and targeted marketing at women and children. Discover how tobacco ads used sophisticated visuals, celebrity influence, and subliminal tactics to sell a deadly product. A revealing look at how powerful imagery can inspire, manipulate, and even kill.

A vivid journey through 1980s fashion photography, this post explores the era’s bold aesthetics—from dramatic neon lighting and daring compositions to provocative ads and impossible perspectives. Discover how photographers of the decade overcame technical limitations to create unforgettable images that both reflected and challenged the social norms of their time and how their legacy continues to influence today’s visual storytelling.