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About image, yes—but with a critical eye.
Not everything we create can be revolutionary.
But everything we imagine here can be.
This is a place to think—to question the visual, the aesthetic, the commercial, and the cultural.
To see beyond the “right” photo. To explore what an image conveys… even unintentionally.
This is an exercise in discernment.
An invitation to look and to present with greater intention.
Madrid: 150 years of history in analog photography
Explore 150 years of Madrid’s rich history through the art of analog photography. From early 19th-century daguerreotypes to vibrant color reports of the 1980s, this collection reveals the city’s political, social, and cultural transformations. Discover iconic landmarks, everyday life, and evolving urban landscapes captured by official photographers, journalists, and amateurs, offering a timeless visual journey into Madrid’s past and its ongoing story.
An incredible journey to 1970s Fashion Photography
Discover the vibrant world of 1970s fashion photography, where bold styles, iconic models like Pat Cleveland and Farrah Fawcett, and legendary photographers such as Helmut Newton and Irving Penn shaped a visual revolution. From analog techniques and backstage stories to the lasting influence on today’s Instagram and TikTok trends, explore how the ’70s blend of spontaneity, craftsmanship, and daring aesthetics continues to inspire fashion and storytelling worldwide.
Advertising for dummies: The ancient art of reducing women to packaging
This article explores the intersection of sexism, advertising, and visual culture, examining how advertising has historically objectified women. We delve into controversial campaigns, the rise of self-objectification on social media, and the blurred line between empowerment and commodification in the digital age. The discussion highlights the importance of critical visual literacy to challenge the stereotypes and societal norms ingrained in modern advertising and media.
Can AI replace a photographer?
AI has revolutionized image editing with speed, scalability, and consistency, especially in e-commerce, marketing, and stock photography. However, its limitations in improvisation, narrative, and complex image fidelity make collaboration with professional photographers crucial. The hybrid model, combining AI's efficiency with human creativity, ensures high-quality results that align with brand identity and tell impactful visual stories.
This is how they sold us tobacco: the wildest ads in history
Explore the shocking history of tobacco advertising—from deceptive medical endorsements and sexist, absurd campaigns to the iconic Marlboro Man and targeted marketing at women and children. Discover how tobacco ads used sophisticated visuals, celebrity influence, and subliminal tactics to sell a deadly product. A revealing look at how powerful imagery can inspire, manipulate, and even kill.
1980s Fashion Photography
A vivid journey through 1980s fashion photography, this post explores the era’s bold aesthetics—from dramatic neon lighting and daring compositions to provocative ads and impossible perspectives. Discover how photographers of the decade overcame technical limitations to create unforgettable images that both reflected and challenged the social norms of their time and how their legacy continues to influence today’s visual storytelling.
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