Sucess Stories
Discover how our collaborations have turned ideas into tangible results: from cosmetic line launches that doubled their engagement to fashion campaigns that skyrocketed online sales. In every project, we blend strategy, creativity, and flawless execution to take our clients to the next level. Explore their stories and experience the power of professional imagery!
Launch of the Natural Beauty range: Annais Paris
Objetive:
CCapture the essence of the three new Natural Beauty cosmetic lines in both images and videos, to drive their website and social media with a minimalist, organic style.
Briefing
Target audience: Women aged 25 to 65
Style: Elegant minimalism, connection with nature
Visual Concept & Moodboard
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Color palette: Neutral tones, soft blues, plant greens, and earth ochres
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Props: Natural stones, real leaves and branches, glass vessels with water to evoke purity
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Environment: Open, uncluttered spaces conveying freshness and serenity
On-Set Production
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Lighting: Soft illumination with delicate shadows to accentuate cream and serum textures
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Photography direction:
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Mix of angles (top-down, low-angle, frontal) to showcase form and volume
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Symmetrical flatlays and extreme close-ups to emphasize product texture
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Video & Cinemagraphs:
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10–15 s clips with subtle water and plant movement
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Lifestyle footage of a model applying cream, conveying a skincare ritual
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Post-Production
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Detail retouching: Enhance natural tones, remove tiny imperfections, and fine-tune any flaws
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Brand consistency: Apply color grading across photos and videos for a unified look
Results
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Speed: Final assets delivered in under 2 weeks
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Multichannel coverage:
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80+ photos for web and social media
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20+ videos for content and advertising
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Cost efficiency: Single integrated production reduced overall costs significantly
“With this comprehensive and coherent approach, Annais Paris succeeded in strengthening its premium positioning and emotionally connecting with its audience from the very first glance.”
Luxury Presentation for Essenka Jewelry
Objetive:
Create from scratch the online presentation of the Essenka Jewelry catalog, highlighting the artisanal luxury of each piece and enhancing the shopping experience.
Briefing
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Target audience: Women aged 25 to 45.
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Style: Emphasis on design and natural sparkle.
Visual Concept & Moodboard
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Color palette: Warm-toned backgrounds; styling in whites and greens.
On-Set Production
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Lighting: Warm lights and subtle shadows to create an intimate, immersive atmosphere.
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Set direction: Close-ups of hands and neckline to showcase the designs with elegance.
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Video & Cinemagraphs: Exported in web-optimized MP4 and social formats (vertical for stories).
Post-Production
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Detail retouching: Beauty retouch on skin, neck, and hands; enhancement of natural tones; removal of small imperfections; fine-tuning color and lighting.
Results
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Volume: Over 800 photographs delivered, giving the client ample images to choose from.
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Clean, cohesive catalog: Packshots and lifestyle shots share a unified aesthetic.
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Multimedia content: Header video plus clips for Instagram.
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Operational efficiency: Full delegation freed the client to focus on product and sales.
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Impact: First launch campaign on social and web with immediate optimization of the online store thanks to the new catalog.
“Essenka Jewelry solidified its brand image from the very first moment and provided its customers with a more secure and emotional shopping experience at first glance.”
From Startup to National Leader: The Success of Mimao Shop
Objetive:
Boost sales of Mimao—a previously unknown brand—by creating a distinctive and appealing product image across its website and social media channels.
Briefing
Client: Mimao Shop Online, footwear made in Spain
Target audience: Men and women, 18–65 years old, interested in comfortable, high-quality fashion at reasonable prices
Challenge: Low sales and limited brand recognition; need to develop a unique visual style that truly resonates with the audience
Visual Concept & Style Guide
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Background & palette: Predominantly white to let the full range of collection colors stand out without distractions
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Composition: Clean, simple layouts so that the shoes remain the sole focal point
On-Set Production
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Assembly-line workflow: Two shooting stations calibrated for different product sizes
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Team: Two photographers working in tandem
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Real-time monitoring: Live feed to verify results on the spot
Results
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Branding: Established a consistent, instantly recognizable visual identity
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Efficient production: By creating a clear style guide and streamlined workflow, outsourcing costs were drastically reduced and the in-house team gained full operational autonomy.
"Thanks to our hands-on collaboration and a strategy of continuous visual adaptation,
Mimao Shop evolved from an emerging project into a leading footwear brand across Spain."
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