About image, yes—but with a critical eye.

Not everything we create can be revolutionary.
But everything we imagine here can be.

This is a place to think—to question the visual, the aesthetic, the commercial, and the cultural.
To see beyond the “right” photo. To explore what an image conveys… even unintentionally.

This is an exercise in discernment.
An invitation to look and to present with greater intention.

The challenge of color in e-commerce

In e-commerce, color accuracy is a key challenge: what is seen on a screen doesn’t always match reality. Factors such as monitor type, calibration, and human perception affect the outcome. At FotoProStudio, we work with calibrated equipment, standardized color profiles, and a collaborative process to ensure images that are accurate, consistent, and true to the actual product.

E-commerce

Photo sessions. On the left, ghost mannequin photography; on the right, photoshoot with a model.

The complete fashion photography process for eCommerce

In online fashion, photography defines the value of a garment. Behind every image, there is a process that goes from inspection and styling to the photoshoot, selection, and final retouching. Whether with a model or using the ghost mannequin technique, the goal is the same: to showcase the garment faithfully, aesthetically, and consistent with the brand. A professional workflow ensures images that not only show but also sell.

Fashion photography

Three pages of moodboards with photographs featuring yellow tones.

Moodboards for product photography: What to include and how to use them in lifestyle shots

Discover how to create effective moodboards for lifestyle product photography. Learn to define color palettes, lighting styles, framing, and props that convey emotions and build coherent visual stories. A practical guide to planning sessions that connect with your audience and strengthen brand identity.

E-commerce

Coral lipstick stain on the left. In the center, a woman’s face with cream applied on her cheeks and nose. On the right, a mascara applicator.

Cosmetics photography: 7 key tips for professional and attractive images

Discover how to achieve professional and attractive cosmetic photography. From product cleaning and light control to background selection, reflection management, and aesthetic consistency. Learn how to highlight textures, show the product in use, and convey the brand’s essence with images that sell. Contact us to create flawless cosmetic photos.

E-commerce

Girl wearing a short pink strappy dress, large pearl earrings and necklace, pink tights, and black fur shoes. To the right, the same dress on a white background, shown from the front and back.

Lifestyle photography vs. product photography for catalogs: When to use each one

Discover the differences between product photography for catalogs and lifestyle photography, two essential styles in visual marketing. Learn when to use each to showcase your product clearly or to inspire and connect with your audience. Combine them strategically to inform, evoke emotion, and boost your sales.

E-commerce

female legs in ripped jeans surrounded by high heels and against a white background

The key to reducing returns in your online store: Photos that build Trust

Returns are one of the biggest problems in e-commerce, but most of them can be avoided with better product photos. Clear, accurate and attractive images build trust, reduce doubts and lower returns. Showing different angles, details, scale and context makes photos a profitable investment: more sales, fewer complaints and satisfied customers.

E-commerce

Product videos for E-commerce: Choose the ideal option between 360º and demonstration

Discover when to use a 360º video to showcase all angles of your product and when to choose a demonstration video that explains how it works. Learn the advantages of each format, how they influence purchasing decisions, and why they are essential for boosting sales in your online store.

E-commerce