In online fashion, photography defines the value of a garment. Behind every image, there is a process that goes from inspection and styling to the photoshoot, selection, and final retouching. Whether with a model or using the ghost mannequin technique, the goal is the same: to showcase the garment faithfully, aesthetically, and consistent with the brand. A professional workflow ensures images that not only show but also sell.

Effective product videos don’t just show aesthetics; they tell a story that connects and sells. Learn how to avoid common mistakes, generate creative ideas, produce with purpose, and convey transformation instead of just an object. Connect first, sell later.

Discover how to create effective moodboards for lifestyle product photography. Learn to define color palettes, lighting styles, framing, and props that convey emotions and build coherent visual stories. A practical guide to planning sessions that connect with your audience and strengthen brand identity.