Photography and video for Cosmetics and Beauty Brands | eCommerce & Social Media | FotoProstudio

Fotoprostudio
Jul 2
3 min read

The cosmetics industry is undergoing an unstoppable transformation: eCommerce and social media platforms (Instagram, TikTok, Facebook) have become key channels in the purchasing decision process. Beauty brands are competing in a highly visual landscape where every image and every video must convey quality, aspiration, and trust in the product.

Challenges of photography and video for eCommerce and Social Media

Uniformity vs. Creativity: while product listings require neutral backgrounds and consistency, social media campaigns aim to stand out with original and eye-catching compositions.

Team Coordination: aligning the work of photographer, videographer, stylist, props, and models can significantly increase costs and timelines if not properly planned.

Outsourced Processes: working with multiple agencies or freelancers often leads to bottlenecks in approvals, revisions, and final deliveries.

2. “All-in-One” Photo and video

Product photography for catalogs and listings

White and neutral cackgrounds for eCommerce.

Photographs optimized for online platforms.

Delivered in high resolution and tailored to the technical specifications of marketplaces (Amazon, Shopify, etc.).

Creative still life with natural elements

Creative photography for advertising and social media

Artistic still lifes with carefully selected props tailored to the brand’s style.

Thematic settings (nature, minimalist beauty, textures).

Lifestyle images that tell stories of product use.

Model sessions (Promotions and brand image)

Casting and talent selection aligned with your target audience.

Art direction: wardrobe, makeup, posing, and acting.

Gallery of shots for banners, lookbooks, and campaign publications.

Videos showcasing textures and product applications

Ultra-slow close-ups to showcase textures (creams, serums, makeup).

Step-by-step application demonstrations.

Vertical and horizontal formats tailored for Reels, Stories, or TikTok.

Videos with models for social media

15–60 second storytelling mini-clips.

Express tutorials (how-to) and product launches.

Video demonstrating the application of various cosmetic products

3. Advantages of working with FOTOPRO

Everything in one place: No agencies or middlemen

You contract directly with our studio; there is no additional management layer that increases costs or slows down processes.

Simplified management → Reduced costs

A single point of contact: a project manager who oversees the entire creative and operational workflow.

Transparent budgets: we break down every item so you know exactly where your investment goes.

Simultaneous photo and video production

We maximize each shooting day by capturing both photos and videos, optimizing your investment and reducing equipment and studio rental days.

Detox routine by Annais Cosmetics

Comprehensive creative and operational direction

Concept development and storyboarding.

Set design and prop selection.

Logistical management: catering, transportation, and permits if required.

Composition of the Detox Routine by Annais Cosmetics — Composition of the detox routine by Annais Cosmetics

4. Price comparison: Agency vs. FotoPro

Concept	Traditional agency: Between 15% and 20% on external services¹	FotoPro
*Photo production (per day)*	960 €	800 €
*Video production (per day)*	960 €	800 €
*Project manager*	30% on the total amount	Included
*Talent management and hiring. Model casting*	Between 15% and 20% on external services	No additional cost
*Editing, post-production, and retouching*	Between 15% and 20% on external services	Handled In-House. No additional cost

Estimated total (2 Days)	≈ 2496 €	≈1.600 €