Handmade bag photography: Key strategies to boost sales on Amazon
- Fotoprostudio
- Sep 23
- 4 min read
Success on Amazon largely depends on the quality and versatility of product images. A good set of photographs and videos not only meets platform requirements (white background, 85% of the frame occupied by the product, etc.) but also engages customers through lifestyle shots, details, and informative graphics.
At FotoPro Studio, we combine technique and creativity to maximize your conversions on Amazon.
We show you a real case so you can easily understand the entire process.
Photographs for Amazon of 3 wooden crossbody bag models
The brand Vivesmar, specializing in unique, sustainable, and handcrafted bags and backpacks, has entrusted us with improving the presentation of three of its models on its Amazon store.
Needs: Improve the existing photographs and infographics. Images that meet Amazon's requirements while reinforcing Vivesmar's ethical and premium brand proposal.
Objectives:
Increase the product page CTR (Click-Through Rate).
Reduce the "visitors without purchase" rate by showing usage contexts and quality details.
Convey the sustainable and artisanal philosophy of the brand.
Product Analysis
Key Features: Rigid structure made of natural wood + printed vegan leather.
Competitor Review on Amazon
Top-selling listings use very clean images but with little creativity.
Simple infographics abound, almost without iconography, and very generic lifestyle shots.
Key Points and Opportunities
Brand reinforcement with a cohesive graphic style.
Show close-ups of texture, stitching, and hardware to emphasize craftsmanship.
Include lifestyle + model scenes to contextualize urban and eco-friendly use (reducing the cost of hiring models).
Main Photo
High contrast and sharpness to highlight shape, color, and premium manufacturing materials.
Infographics and Features
Icons and Texts:
Exact Dimensions: Width, height, and depth clearly displayed so customers can instantly determine if it fits their space.
Materials: High-quality natural wood and vegan leather, emphasizing sustainability and durability.
Accessories: Adjustable strap included with minimum and maximum length, ensuring a comfortable and personalized fit.
100% Vegan Certification: A clear icon to reinforce your environmental commitment and connect with ethical consumers.
Close-up photographs
Close-up photographs: Highlight original prints with crisp compositions in the foreground.
Handmade stitching: Focus on handcrafted finishes to convey craftsmanship and quality.
True color: Accurate color reproduction to minimize returns and build trust.
Focus on the handle: Showcase the ergonomics and finish of each strap.
Details of hardware: Capture each metal piece and material texture for maximum transparency.
Build buyer trust and increase conversions with images that convey quality in every pixel.
Photos with a model and realistic AI integration
Highlight your brand with product photos in context and the magic of AI.
Models: Natural poses and style that connect with your audience.
AI-generated backgrounds: Realistic scenarios tailored to your brand identity, no production required.
Realistic finish: Quality assurance and 100% product reproduction, with final touches done manually.
Realistic proportion: Showing the bag on a model allows the customer to clearly visualize its size, proportion, and fall. Without this reference, it's difficult to get an accurate idea with only isolated product images.
In this article, we show you some of the current limitations of AI:
Context / Lifestyle variations
AI-generated images, with professional retouching.
Reinforce visual identity: By placing each bag in an environment consistent with the brand's style, the visual universe surrounding the product is enhanced, and an aspirational user experience is communicated.
Emotional connection with the audience: The scenarios create context, helping the customer imagine how they would carry the bag in their daily life and increasing purchase intent.
Optimized production: Using stock images or AI-generated backgrounds reduces costs without sacrificing style. Each image is customized to fit the collection's aesthetics.
Realistic integration through retouching: We apply professional techniques to ensure the bag seamlessly fits the environment, carefully adjusting perspective, shadows, and color coherence.
Visual and narrative variety: Three different scenes (one for each bag) showcase different styles of use, adding dynamism to the overall presentation.
Final product listing
Summary
Compliance: All images meet Amazon’s guidelines (size, background, quality).
Attention to detail: Close-ups and infographics increase buyer confidence.
Visual impact: Lifestyle images and integration with models grab attention on the listing and in Ads.
Efficiency and savings: We plan and produce everything in blocks, optimizing study and post-production times.
With this approach, Vivesmar will have optimized photographs on Amazon, designed to highlight its sustainable and artisanal proposal, improve conversions, and strengthen its branding.
Would you like to renew and strengthen the image of your products on Amazon?
Contact us today and receive a no-obligation quote within 24 hours.
Visit our studio in Coslada, Madrid, Calle Alcarria 7, Edif Roncesvalles.
Turn every product launch into a visual success with FotoProStudio: quality, creativity, and efficiency, all under one roof.
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