How much does a product photo for Amazon cost?
- Fotoprostudio
- Jun 24
- 4 min read
"Hi, I wanted to know how much it costs to get a product photo for Amazon."
That’s probably the most common question in our inbox. And it makes sense—we all want to know the price before deciding. But when it comes to product photography, that question is usually missing something. Not because it’s wrong, but because it’s incomplete.
Table of Contents:
1. Why a flat rate just doesn’t work?
No two products are alike. And even less so, two brands with the same approach, budget, and goals. Product photography that works isn’t generic—it’s strategic.
Here are some factors that affect cost:
Type of product (size, shape, texture, materials, level of detail)
Visual needs: white background, lifestyle shots, flat lays, digital compositing, etc.
Volume of SKUs and color variants
Technical requirements (cropping, reflections, color correction, props...)
Final use of images (Amazon, website, social media, catalog, video)
Level of production needed: from simple packshots to full shoots with models and sets
Because of all this, be wary of fixed rates or photo packages.
2. You’ll get it better with real-life examples
Sports backpack
What the client thinks: One backpack, white background, just a couple of photos…
What photographing a backpack really involves:
Internal stuffing to maintain shape
Securing straps and buckles with pins, fishing line, and other tricks, then removing them in post-production
Technical shots plus lifestyle images with a model
Controlled lighting to highlight technical textures (nylon, zippers, etc.)
Props like laptops, water bottles, sportswear
Editing and composing images with icons and text
Production level: medium to high
Air fryer
What the client thinks: It’s a “cheap” appliance—I want simple photos and don’t want to spend much.
What photographing an appliance really involves:
Technical shots from multiple angles
Complex photography with illuminated displays and shiny or metallic parts
Product-in-use images with real food or digital integrations
Still life setups with potatoes, veggies, nuggets, etc.
Contextual staging or creating realistic scenes
On-site production with kitchen props, dishware, ingredients, and more
Design and explanatory infographics: capacity, power use, benefits
Production level: high
Baby Car Seat
What the client thinks: It’s a big product, but simple.
What photographing a car accessory really involves:
Technical shots plus lifestyle images in a real or staged car
Adjusting and assembling the seat and its components
Showcasing different ways to secure and use it
Proper placement of harnesses, recline positions, safety details
Complex lighting for surfaces and technical fabrics
Infographics on features, regulations, and adjustments
Need for actors/models if you want a realistic result
Production level: very high
3. What goes onto a professional image (Before the click)
What the client sees is a finished image. But what they really pay for—if they want great results—is mostly everything that happens before the click.
Product review and category analysis
Visual competitor research
Defining the strategic approach (what to show, how, and why)
Proposing image structure (quantity, style, props, usage)
Creative direction if there’s a model or context involved
Planning lighting, framing, and visual storytelling
This prep work can be the difference between a filler image and one that drives conversions.
4. What about the budget?
We know budget is key for you: you need to calculate your investment wisely and anticipate the return.
But asking for a price without a detailed guide is like asking how much a meal costs at a restaurant. Sure, they all serve food, but there’s a big difference between a set lunch menu and a gourmet dinner with wine pairing.
It’s the same with Amazon photos: the cost depends on the product type, number of images, visual style, level of editing, and what you want to convey. We can work within different budgets, but first, it’s crucial to define what kind of “dish” you want to serve in your digital storefront.
That’s why before talking numbers, we need to analyze your product, your visual needs (listings, A+ content), and whether you’ll sell across multiple channels. From there, we develop a concrete, realistic proposal.
This brief visual analysis phase includes a style proposal, image structure, and a tailored visual guide. Only then can we give you a budget that makes sense for both sides.
5. How to request a quote (Without wasting time or money)
To avoid wasted time, last-minute changes, or quotes that don’t fit your needs, we recommend sending this info to your photography studio right from the start. This way, they can give you a precise answer and a visual proposal that truly benefits your brand:
Product type, number of SKUs, and variants
Intended use of images (Amazon, website, social media, etc.)
The style you have in mind (white background, lifestyle, composites, infographics…)
Any visual references you like (from other brands or campaigns)
Whether you need props, styling, models, or prefer digital solutions
With this info, we avoid guessing and respond thoughtfully—not with a generic rate, but with a plan designed to make your product stand out and sell better.
6. Taking a photo might seem easy. The hard part is making it work.
Conclusion
These days, anyone can take a photo. But not everyone can create an image that positions your product, conveys quality, and drives your customer to make a purchase.
A great image isn’t just about aesthetics — it’s about strategy. And when done right, it costs less than it's worth.
Curious about what kind of images your product really needs?
Get in touch. We’ll help you define a visual guide tailored to your product. Our proposal will align with your brand, your budget, and your sales channel.
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